Quick Menu

Upcoming Journals

Asian Journal of Agricultural Extension, Economics & Sociology

Asian Journal of Agricultural Extension, Economics & Sociology, ISSN: 2320-7027,Vol.: 26, Issue.: 4


WhatsApp Model for Farmer Led Extension: Linking Actors and Generating Localized Information for Farmers


Devesh Thakur1*, Mahesh Chander2 and Viveka Katoch3

1Department of Veterinary and AH Extension Education, CSKHPKV, Palampur, India.

2Division of Extension Education, ICAR-Indian Veterinary Research Institute, Izatnagar, India.

3Department of Vegetable Science and Floriculture, CSKHPKV, Palampur, India.


Article Information


(1) Roxana Plesa, University of Petrosani, Romania.


(1) Vilani Sachitra, University of Sri Jayewardenepura, Sri Lanka.

(2) Ezekia Svotwa, Chinhoyi University of Technology, Zimbabwe.

(3) Smita Vashishta, Dev  Sanskriti Vishwavidalaya Haridwar, India.

Complete Peer review History: http://www.sciencedomain.org/review-history/25833




Aims: This study aimed to explore the potential of using WhatsApp to enhance farm advisory services.

Study Design: Quasi-experimental design.

Place and Duration of the Study: The study was conducted in 8 districts of the State of Himachal Pradesh India, June 2016-December 2016.

Methodology: An experimental WhatsApp group involving 96 farmers was created across eight districts of Himachal Pradesh, India. The posting of messages and queries were examined for six months. Different types of farmer queries were responded with the support of subject matter specialists across various relevant agro enterprises.

Results: Over six month period, 442 posts were shared by farmers in the WhatsApp group. Of these, 34.16 percent of posts pertained to the queries on agricultural problems faced by the respondents. This was followed by real life photos (20.59%), greetings (12.44%), irrelevant posts (7.47%). A total of 61 queries related to problems in crops and vegetables, 62 in animal husbandry, 19 in horticulture and 6 in floriculture were referred for advice through WhatsApp.

Conclusion: WhatsApp is an effective tool for real time farm advice and can serve as an important platform for sharing need based and demand driven farm extension information across the various farming enterprise.


Keywords :

WhatsApp model; farmers led extension; agricultural queries; experimental evidence.


Full Article - PDF    Page 1-8    Article Metrics


DOI : 10.9734/AJAEES/2018/43582

Review History    Comments

Search this site

Advanced Search

Announcement & News

Nature (Impact Factor: 41.6) confirmed high standard of SDI journal and its editors

We are happy to inform that Nature (Impact Factor: 41.6) confirmed high standard of SDI journal and ...

ISI Thomson Reuters selected British Journal of Pharmaceutical Research for Emerging Sources Citation Index

We are delighted to inform that ISI Thomson Reuters selected British Journal of Pharmaceutical Resea...

SCOPUS selected Annual Research & Review in Biology (ARRB)

We are delighted to inform that famous indexing organization SCOPUS (from Elsevier) selected  A...

Index Copernicus Evaluation Result Released

We are delighted to inform that Index Copernicus (a leading indexing organization from Pol...

Journal Repository (JR): Permanent Digital Archiving of SDI journals

SDI is happy to announce that all our journals are now permanently archived in Journal Repository (J...

SDI journal got 35th ranking in Publons

We are delighted to announce (as of 04/01/2016) that British Journal of Medicine and Medical Re...

Growth of SDI and world publication market

As of 2014, total 25,064 journals are competing in World market of journal publication. In 2011, tot...

Science (IF: 31) report confirmed the high standard of SDI journal

As per a recent report (Link) of Science journal (present Impact factor 31), one of our journal (Bri...

SDI introduced Post-publication peer review by its comment section

SDI journals encourage Post-publication peer review by its comment section   Policy details a...

SDI promotes transparent Advanced OPEN peer review

We have migrated to transparent and toughest ‘Advanced OPEN peer review’ system (...


  • No Awards listed.

Browser Compatibility : Mozila firefox, Google Crome and IE 7 & above. Creative Commons License Terms & Condition   |   Privacy Policy   |   Join Us   |   Help   |   Contact Us
© Copyright 2010-2018, SCIENCEDOMAIN international. All rights reserved.