Quick Menu

Upcoming Journals

Asian Journal of Agricultural Extension, Economics & Sociology

Asian Journal of Agricultural Extension, Economics & Sociology, ISSN: 2320-7027,Vol.: 3, Issue.: 1(January-February)


Consumers’ Perception of Safety of Leafy Vegetables and Its Effect on Their Vegetable Purchasing Decisions in the Kumasi Metropolis of Ghana


J. Osei Mensah1*, R. Aidoo1 and S. K. Denkyira1

1Department of Agricultural Economics, Agribusiness and Extension, Kwame Nkrumah University of Science and Technology Kumasi, Ghana.


Article Information


(1) Nav Ghimire, University of Wisconsin –Extension, USA.

(2) Anthony N. Rezitis, Department Business Administration of Food and Agricultural Products, University of Western, Greece.


(1) Ayoup Mohammad Ghrair, Jordan.

(2) Anonymous.

(3) Anonymous.

(4) Maurizio Prosperi, University of Foggia, Italy.

Complete Peer review History: http://www.sciencedomain.org/review-history/2431




Aim: The study sought to determine consumers’ perception of the safety of leafy vegetables and how it affects their decision to purchase leafy vegetables in the Kumasi Metropolis of Ghana.
Methodology: Data employed in the study comes from 200 consumers in the study area. Perceptions of consumers were assessed by using a 5-point Likert-type scale. Consumers were asked to indicate the extent to which they agree to statements about safety of vegetables in the retail market of Kumasi-Ghana. These perception scores were averaged to form the consumer perception index. Consumers’ demographic characteristics were cross tabulated against their perception to find the influence one has on the other. Also, consumers’ perceptions were cross-tabulated against their purchasing decision of leafy vegetable to find the association between them.
Results: The main findings are that consumers are very much aware of the unsafe nature of leafy vegetables in the retail market, which is caused by the use of chemicals and contaminated water on vegetables during production. Consumers also perceive retailers as mishandling leafy vegetables in the retail market and that consuming leafy vegetable with chemical residue is a risk to consumers’ health. Demographic characteristics such as educational level, type of occupation and monthly income had a significant positive relationship with consumers’ perception of leafy vegetable safety. Unsafe perception had a significant effect on the purchasing decision of leafy vegetable.
Conclusions: The findings of the study imply that consumers’ demographic characteristics have the ability to influence his or her perception regarding the safety of leafy vegetables. Also, consumers’ negative perception is likely to affect their decision to purchase leafy vegetables. Moreover, the high awareness and consumer perceptions indicate consumers are likely to patronize products of retailers whose products are perceived to be safe by consumers. Thus, efforts to assist retailers should aim at making them understand this perception and how products can be handled well.


Keywords :

Consumer; safety; perception; vegetable; purchasing decision; Kumasi.


Full Article - PDF    Page 13-22    Article Metrics


DOI : 10.9734/AJAEES/2014/5789

Review History    Comments

Search this site

Advanced Search

Announcement & News

ISI Thomson Reuters selected British Journal of Pharmaceutical Research for Emerging Sources Citation Index

We are delighted to inform that ISI Thomson Reuters selected British Journal of Pharmaceutical Resea...

SCOPUS selected Annual Research & Review in Biology (ARRB)

We are delighted to inform that famous indexing organization SCOPUS (from Elsevier) selected  A...

Index Copernicus Evaluation Result Released

We are delighted to inform that Index Copernicus (a leading indexing organization from Pol...

Journal Repository (JR): Permanent Digital Archiving of SDI journals

SDI is happy to announce that all our journals are now permanently archived in Journal Repository (J...

SDI journal got 35th ranking in Publons

We are delighted to announce (as of 04/01/2016) that British Journal of Medicine and Medical Re...

Growth of SDI and world publication market

As of 2014, total 25,064 journals are competing in World market of journal publication. In 2011, tot...

Science (IF: 31) report confirmed the high standard of SDI journal

As per a recent report (Link) of Science journal (present Impact factor 31), one of our journal (Bri...

SDI introduced Post-publication peer review by its comment section

SDI journals encourage Post-publication peer review by its comment section   Policy details a...

SDI promotes transparent Advanced OPEN peer review

We have migrated to transparent and toughest ‘Advanced OPEN peer review’ system (...


  • No Awards listed.

Browser Compatibility : Mozila firefox, Google Crome and IE 7 & above. Creative Commons License Terms & Condition   |   Privacy Policy   |   Join Us   |   Help   |   Contact Us
© Copyright 2010-2018, SCIENCEDOMAIN international. All rights reserved.