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Asian Journal of Economics, Business and Accounting, ISSN: 2456-639X,Vol.: 2, Issue.: 4

Original-research-article

Strategy Implementation and Its Effect on Superior Performance and Competitive Advantage of Smes in Kogi State, Nigeria

 

Juwon Johnson Orugun1, Akeem Tunde Nafiu2* and Danlami Joseph Aduku1

1Department of Business Administration, Kogi State University, Nigeria.

2Center for Pre-degree and Diploma Studies, Kogi State University, Anyigba, Nigeria.

Article Information
Editor(s):
(1) Ivan Markovic, Faculty of Economics, University of Nis, Serbia.
Reviewers:
(1) Jacob Donkor, Ghana Baptist University College, Ghana.
(2) Abraham Osei, School of Management and Economics, University of Electronic Science and Technology of China, China.
Complete Peer review History: http://www.sciencedomain.org/review-history/18758

Abstracts

This study focused on strategy implementation and its effect on superior performance and competitive advantage of SMEs in Kogi State. Based on the nature of the study, survey research method was used. The study focused on selected SMEs with random population of 1886. The study adopted convenience sampling technique. The sample size (330) was determined through Taro Yamane method. The study analyzed data using descriptive statistics and regression model. It was found that strategy implementation of SMEs has significant effect on superior performance relative to other competitors in Kogi State. The study concluded that when strategy is successfully implemented, it has consequences on organizational performance. The study therefore recommends that SME owners should ensure the successful implementation of their business strategy to outperform other competitors within the same business environment in Kogi State, Nigeria.

Keywords :

Strategy formulation; strategy implementation; competitive advantage; superior performance; business game.

Full Article - PDF    Page 1-13

DOI : 10.9734/AJEBA/2017/33185

Review History    Comments

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